Fashion marketing, strategies, research & framework - Lecture notes
Lecture notes Last week: Brands are out of touch with consumer needs brands not in touch with current generational perspectives slow adoption of sustainable issues old school attitude towards luxury for high end brands, Dolce & Gabbana, struggling to connect with the new generation. 20/12/18 How do consumers consume and connect with brands? Advertising strategies Understanding the demographics understanding emerging demographics Keeping and increasing footfall Understanding changing and emerging trends in consumption Much has to do with visual communication The forums that demographics now link with What draws a consumer in and why What are the connectors? Connection to visual information, for example short films/teaser campaigns More abstract methods of advertising Celebrities Guerrilla Youtube campaigns Subliminal advertising Guerrilla advertising Advertising a brand using f...