Shared Analyse of primary research
Survey by Sam Brimicombe 1. When buying from a luxury brand do you take into consideration sustainability? Yes 42% No 58% 2. If a brand was not sustainable and made no effort for the environment would you still buy from it? Yes 66% No 34% 3. Do you research into a luxury brand to see if it is sustainable before buying from it? Yes 17% No 83% 4. If a luxury brand was not cruelty free, would it affect your decision to purchase from the brand? Yes 60% No 40% 5. Do you research into wether a brand is cruelty free or not before buying from the brand? Yes 18% No 82% 6. Do you prefer to buy clothes or in store? Online 56% In store 44% 7. If you were shopping for a luxury item would you rather buy it in store or online? Online 17% In store 83% 8. If you heard a bad news story about a luxury brand, would you still buy from the brand? Yes 50% No 50% 9. When buying from a luxury brand do you buy because of the value of the brand or just the prod...