Importance of uniqueness
While sale or special offers stand out as being the main factor that would encourage people to buy designer fashion, particularly among young women, almost three in ten (28%) females aged 16-24 would be drawn to purchase designer fashion because of a unique design. In an increasingly overcrowded clothing market, consumers are looking for more unique products and limited edition items. Almost a quarter of young men (23%) aged 16-24 would be encouraged to buy designer fashion due to the high level of customer service. Young males are also twice as likely as average to be interested in the improved shopping experience offered by designer brands compared with high street stores. It is becoming increasingly important for luxury brands to focus on the customer service and the experience factor, which goes beyond the value of the product alone. --------------------------------------------------------------------------------------------------------------------------------------- ...