Dolce & Gabbana SWOT anaylsis


https://www.mbaskool.com/brandguide/lifestyle-and-retail/990-dolce-and-gabbana.html
https://www.marketing91.com/swot-analysis-of-dolce-gabbana/

 Strengths

  • Strong brand image - The company has a strong brand image of being a luxury brand that is both stylish and sophisticated. The company has products that target the upmarket urban niche segment who are on the outlook for creating a different style statement. 
  • Loyal customers 
  • Innovative and unique products suiting people's taste for change and quality launched frequently 
  • Large portfolio of brands
  • The customer connects - The company connects to customers through a mobile platform called D & G Fashion channel. The company uses their mobile platform to continuously target customers and updates them on the latest products of the company. The app also helps the designer brand keep track of the customers behaviour and this helps the brand to design customised clothing. 
  • Business philosophy - D&G started their design studio primarily because they were passionate about design. The business philosophy of D&G is centered in principles like creativity, innovation, contrast and harmony. These form the crux of each and every design developed by the brand and this creates a strong affiliation with the brand. 
  • Unique design - The customer designs their own merchandise and they are highly unique and well deferentiated from their competitor. The designs are developed by expert designers who have proven expertise and experience in designing of clothing, jewellery and/or accessories.
  • Celebrity support - A - list Hollywood celebrity support such as Britney Spears, Daniel Craig, Eva Mendes, Katy Perry ect.

Weaknesses
  • Highly priced products limits its customer base to the elite and rich 
  • Highly affected by the economic fluctuations, though having high sales when the market conditions are better and vice versa
  • Strong competition from other luxury brands
  • Homophobic outlook 
  • High cost of operation - D&G make customised clothing, the result is that right from sourcing the material to design there has to be exclusivity which makes it a costly affair. Though prices are the high increase in competition have cut down sales and affected margins adversely.
  • Controversies - D&G are often in the news for all the wrong reasons. Tax invasion cases, the designers banning media from their fashion show and comments on gay rights. This has effected the brand equity adversely and some celebrities have boycotted the brand.
Opportunities 
  • Growing luxury markets with growth in economies like China and India
  • Products and services expansion throughout the world
  • Innovation in products 
Threats
  • Strong competition in terms of innovation, style and elegance 
  • Difficult to break the loyalty of customers towards other brands
  • Huge investments in promotion of the brand
  • Cheap imitations 

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