Brand Marketing report - Lecture notes

The basics of report writing
  • Structure 
  • Logical
Example

  • Title page
  • Contents page
  • Introduction
  • Abstract/executive summary - about the company 
  • Mid section of the report - deals with the key issues under discussion (2000 approx words)
  • Conclusion
  • Recommendations from your report research and findings
  • Bibliography - APA references
  • Appendices


Recommendations
  • Why does your chosen brand have issues?
  • What if anything are they doing, need to do, to redress this?
  • Where is the brand situated, where do you feel, based on solidly research doe the brand need to be?
Appendices

  • Can be used to relate any information that connects to your essay content, but would not be put in the actual essay itself
  • An example - A sample survey you have constructed, or a full quote which attaches to a segment of a quite used in your main essay, to give the content further context
Basic guide to academic writing

  • Make sure the font is easily readable, Arial
  • Paragraphs and punctuation regularly 
  • Proof read
  • Add visuals to your essay which under pin specific written context you discuss
  • Add quotes to under pin key points
  • Add page numbers through the footer of the document, this will help understanding referencing in your bibliography for example
  • Add references regularly through your essay, to show where the research came from and avoid issues of plagiarism
  • Use long references in your bibliography
  • Be objective, the report isn't about writing your subjective view
  • Make sure there is comparison running through your text
  • Good balance between primary and secondary research
















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