Shanghai show
https://www.harpersbazaar.com/fashion/designers/a25252684/dolce-and-gabbana-shanghai-show-canceled-china-instagram/
https://fashionunited.uk/news/fashion/dolce-gabbana-a-history-of-pr-disasters/2018112240119
The controversial posts appeared on Stefano Gabbana's account following backlash to as series of videos the brand released titled "eating with chopsticks," the videos featured a model being instructed in Mandarin by a male voice how to eat Italian food, including pizza and spaghetti. Critics said the video trivialised China's centuries old culture, depicting Chinese women in a stereotypical and even racist way.
Gabbana appeared to criticise China in a series of posts and messages, in attempt to defend the "eating with chopsticks" and lament the fact it had been deleted from a Chinese social network, Weibo.
Diet Prada posted a screenshot of the Instagram exchange between Gabbana and Michaela Phuong Thanh Tranova.
According to WWD, actress Zhang Ziyi was one of the first stars to say that she wold no longer be attending. China Bentley modelling agency revealed that the 24 models they represent who were meant to be walking in the show would now be boycotting.
Apologising for the post Stefano Gabbana wrote on his personal account, "My Instagram account has been hacked. My legal office is working on this. I love China and the Chinese culture. I'm so sorry for what happened."
The brands official page also shared two apologies regrading the incident:
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Dolce & Gabbana’s image crisis in China is far from over. A series of retailers, including JD.com, Tmall, Y-closet, Secoo and Net-a-Porter, have taken down all Dolce & Gabbana’s products from their platforms, according to local news platform Sina. Andrew Keith, president of luxury department store Lane Crawford, is quoted by the South China Morning Post as saying: “with respect to our customers, we have made the decision to remove Dolce & Gabbana from all stores in China, online and in Hong Kong”.
Local news outlets have also reported that retailers are seeing a significant number of customers returning recent Dolce & Gabbana purchases, while brick and mortar stores are deciding to remove the label’s clothing from their window displays.
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This isn't the first public relations fiasco for Dolce & Gabbana in China. In April last year D&G offended the Chinese after an advertising campaign shot in Beijing featured only run-down and old neighbourhoods, eschewing the modern landscape the city is keen to promote. After a public outcry, the images from its Beijing advertising campaign were removed from Dolce & Gabbana’s official Weibo account but a boycott for its products is still circulating on social media.
The situation highlights some of the challenges international brands face as they try to market to Chinese shoppers and do more business in the country. “Western brands seeking to enter and expand in China should be aware of Chinese cultural sensibilities,” Angelica Cheung, the editor-in-chief of Vogue China, told WWD. “Instead of dictating everything from head office, they would gain a lot from listening to the opinions and insights of their Chinese teams.”
https://fashionunited.uk/news/fashion/dolce-gabbana-a-history-of-pr-disasters/2018112240119
- Dolce & Gabbana's Shanghai show has been cancelled following a series of controversial posts being made from Stefano Gabbana's Instagram account.
- Stefano Gabbana claims that his Instagram was hacked, and that he wasn't responsible for the offensive content.
- Dolce & Gabbana's official account posted an apology explaining that both accounts had been hacked.
- High profile guests and celebrities began pulling out of the show once the offensive Instagram posts were widely circulated.
Dolce & Gabbana quickly cancelled its Shanghai show on the day of the event following claims that Stefano Gabbana has posted offensive Instagram's regarding China.
The controversial posts appeared on Stefano Gabbana's account following backlash to as series of videos the brand released titled "eating with chopsticks," the videos featured a model being instructed in Mandarin by a male voice how to eat Italian food, including pizza and spaghetti. Critics said the video trivialised China's centuries old culture, depicting Chinese women in a stereotypical and even racist way.
Gabbana appeared to criticise China in a series of posts and messages, in attempt to defend the "eating with chopsticks" and lament the fact it had been deleted from a Chinese social network, Weibo.
Diet Prada posted a screenshot of the Instagram exchange between Gabbana and Michaela Phuong Thanh Tranova.
According to WWD, actress Zhang Ziyi was one of the first stars to say that she wold no longer be attending. China Bentley modelling agency revealed that the 24 models they represent who were meant to be walking in the show would now be boycotting.
Apologising for the post Stefano Gabbana wrote on his personal account, "My Instagram account has been hacked. My legal office is working on this. I love China and the Chinese culture. I'm so sorry for what happened."
The brands official page also shared two apologies regrading the incident:
----------------------------------------------------------------------------------------------------------------------------------------
Dolce & Gabbana’s image crisis in China is far from over. A series of retailers, including JD.com, Tmall, Y-closet, Secoo and Net-a-Porter, have taken down all Dolce & Gabbana’s products from their platforms, according to local news platform Sina. Andrew Keith, president of luxury department store Lane Crawford, is quoted by the South China Morning Post as saying: “with respect to our customers, we have made the decision to remove Dolce & Gabbana from all stores in China, online and in Hong Kong”.
Local news outlets have also reported that retailers are seeing a significant number of customers returning recent Dolce & Gabbana purchases, while brick and mortar stores are deciding to remove the label’s clothing from their window displays.
----------------------------------------------------------------------------------------------------------------------------------------
This isn't the first public relations fiasco for Dolce & Gabbana in China. In April last year D&G offended the Chinese after an advertising campaign shot in Beijing featured only run-down and old neighbourhoods, eschewing the modern landscape the city is keen to promote. After a public outcry, the images from its Beijing advertising campaign were removed from Dolce & Gabbana’s official Weibo account but a boycott for its products is still circulating on social media.
The situation highlights some of the challenges international brands face as they try to market to Chinese shoppers and do more business in the country. “Western brands seeking to enter and expand in China should be aware of Chinese cultural sensibilities,” Angelica Cheung, the editor-in-chief of Vogue China, told WWD. “Instead of dictating everything from head office, they would gain a lot from listening to the opinions and insights of their Chinese teams.”
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