Fashion Management & Marketing one

21/01/19 Content Marketing   - Content marketing manager  - Content copywriter/designer - Content marketing specialist  - Brand manager - Digital brand manager - Product manager  Social Media Marketing Analyst Social Media Marketing Coordinator/Planner Social Media Marketing Manager eCommerce (online shopping) Roles: - eCommerce Manager - Website Developer - Website/Email Designer | Copywriter - eCommerce Analyst - eCommerce Brand Manager - eCommerce/Product Manager - eCommerce Planner/Strategist - SEO Manager PR (Public Relations) & Events Management Roles & Specifications: - PR Manager - PR Assistant - Event Director - Event Planner - Social Media Outreach Executive - Blog Manager Market Research Job Roles: - Market Research Manager - Market Research Leader - Market Research Assistant - Market Research Interviewer - Market Research Analyst Advertising, Communication & Promotion: - Graphic Design - Copywri...

21/01/19 What is consumer behaviour? The study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desire. Maslow's Hierarchy of needs Self-actualisation needs: the desire for self-fulfilment in achieving whatever people can. Esteem and status: striving to achieve a high standing in relation to other people Social needs: we need social experience and desire products and services that facilitate social exchange Safety need: protection from the unpredictable happening in life (e.g. accidents) Physiological needs: the fundamentals of survival  Diverse and changing markets Most fashion marketers try to attract several market segments. Consumers buying habits don't remain the same, changes in economic or social conditions can affect the consumers choices. Segmenting a market Market segmentation is a way of analysing a market by categorising their spec...

https://marketingmix.co.uk/ https://www.mbaskool.com/marketing-mix/products/17417-dolce-n-gabbana.html 4P's  Place: You have to position and distribute the product in a place that is accessible to potential buyers. This comes with a deep understanding of your target market. Understand them inside out and you will discover the most efficient positioning and distribution channels that directly speak with your market. There are many distribution strategies, including: - Intensive distribution - Exclusive distribution - Selective distribution - Franchising Some of the questions that you should answer in developing your distribution strategy: Where do your clients look for your service or product? What kind of stores do potential clients go to? Do they shop in a mall, in a regular brick and mortar store, in the supermarket, or online? How do you access the different distribution channels? How is your distribution strategy different from your competitors? Do you need...

Survey by Sam Brimicombe  1. When buying from a luxury brand do you take into consideration sustainability? Yes 42% No 58% 2. If a brand was not sustainable and made no effort for the environment would you still buy from it? Yes 66% No 34% 3. Do you research into a luxury brand to see if it is sustainable before buying from it? Yes 17% No 83% 4. If a luxury brand was not cruelty free, would it affect your decision to purchase from the brand? Yes 60% No 40% 5. Do you research into wether a brand is cruelty free or not before buying from the brand? Yes 18% No 82% 6. Do you prefer to buy clothes or in store? Online 56% In store 44% 7. If you were shopping for a luxury item would you rather buy it in store or online? Online 17% In store 83% 8. If you heard a bad news story about a luxury brand, would you still buy from the brand? Yes 50% No 50% 9. When buying from a luxury brand do you buy because of the value of the brand or just the prod...

https://issuu.com/leahbrooks98/docs/trend_report_leah_brooks_ Dolce & Gabbana products are sold in small boutiques in various luxury department stores such as Harrods and Selfridges. Their products are also sold in pop up shops one being JCP pop-up shop in New York which opens annually. This store is where discounted D&G is sold. The pop-up shops are a charity fundraiser in which D&G is sold at a far lower price than D&G's boutiques. All the proceeds from the sales go to supporting JCP's educational programme. An online store called Yoox.com also sells Dolce & Gabbana's product at a lower price than in store.

h ttps://issuu.com/leahbrooks98/docs/trend_report_leah_brooks_ Dolce & Gabbana is a modern luxurious brand that expresses with femininity and pure elegance, including heavy embellishment to create bold and defying charm amongst the brand. By combining their last names together it creates a meaningful brand. The strong identity of this brand has flourished since it was established, making each collection more extraordinary each season. Dolce & Gabbana are constantly making their brand identity stronger by ensuring that each collection is as unique as the last one.  The brand identity is reflected through their logo and branding as it creates a sense of sophistication and glamour through the use of gold, white and black. D&G are communicating their products to be fun and loud to wear with bold embellishments, potentially created for people who are outgoing. The brand is distinct through the use of Italian fabrics and by incorporating the Italian heritage into their ...

https://www.forbes.com/sites/josephdeacetis/2018/08/16/dolce-and-gabbana-develops-super-king-sneaker-designed-for-the-new-generation/#3ac24dfa4af9 Sneakers have long evinced an air of superiority over shoes with respect to American youth. The youth favoured sneakers over the more conservative shoe. The rivalry between shoes and sneakers had given rise to sneaker supremacy. Despite the overwhelming controversy on where and where not one could wear sneakers, the item has continued to dominate menswear throughout the 21st Century. And as a result of the interest generated, it is hands down the undisputed leader of the footwear category on a global scale. As technology, millennials and a more intense global market all continue to grow at rapid proportions, Dolce & Gabbana took the wise decision and secured their strength of character while adjusting accordingly to a volatile market and consumer. These sneakers will be a new millennial must-have with their logo heels, strong colou...

https://www.vogue.com/fashion-shows/spring-2019-ready-to-wear/dolce-gabbana https://www.glamour.com/story/dolce-gabbana-mother-fashion-show-2015 If their men's collection was a celebration of family, it made perfect sense that Dolce & Gabbana's women's show would focus on Mamma, the fulcrum of the family. There were 11 mums on stage with their children. The positive message of the show—and the collection—was that everything we are is an extension of where we came from.  An expectant model took the runway in a flawlessly cut dress that highlighted her baby bump.  Childish doodles were translated into the brightest print imaginable and splashed everywhere. Grown-up designs were shrunken down to mini-me proportions. 

https://www.huffingtonpost.co.uk/entry/stefano-gabbana-melania-trump-remarks_us_586fc999e4b043ad97e31c20 https://wwd.com/fashion-news/fashion-features/gallery/whos-influencing-who-fashions-game-with-diet-prada-11123234/#!11/diet-prada-11 Melania Trump’s decision to wear a Dolce & Gabbana dress to a New Year’s Eve celebration has sparked a firestorm of controversy.  A number of high-profile fashion designers, including Tom Ford, Marc Jacobs and Sophie Theallet, have publicly refused to dress the incoming first lady. In contrast, Stefano Gabbana happily posted a photo of Trump wearing the dress, which retails for $2,995 at Saks Fifth Avenue, to his Instagram account, with the hashtags #DGwoman and #madeinitaly.  The post instantly divided Gabbana’s Instagram followers. In particular, some interpreted the openly gay designer’s post as an endorsement of Donald Trump, and blasted Gabbana for what they perceived as his support of a president-elect who ran on an explicitly...

https://www.reuters.com/article/us-italy-dolce-gabbana/dolce-gabbana-has-rejected-offers-sets-up-trust-paper-idUSKCN1HC14S Italian fashion house Dolce & Gabbana has rejected all acquisition offers it has received and its founders have created a trust for the future of the brand, the two designers said in an interview on Thursday. “We have rejected all offers to buy (the company). One can have a lot of money but if you are not free, what do you do with it?,” Domenico Dolce said in an interview with fashion’s most famous duo in Italian daily Corriere della Sera. He did not give any details of offers from buyers the company had received. Italian fashion house Dolce & Gabbana has rejected all acquisition offers it has received and its founders have created a trust for the future of the brand, the two designers said in an interview on Thursday. “We have rejected all offers to buy (the company). One can have a lot of money but if you are not free, what do you do with it?,” Do...

https://fashionmagazine.com/fashion/stefano-gabbana-offensive-timeline/ Many designers have spoken out against dressing Melania Trump, Dolce & Gabbana have been vocal about supporting her.  D&G is responding to critics with a campaign to "boycott" the brand. They just released tees that read "#Boycott Dolce & Gabbana" and released a video of a mock-protest. If the concept seems familiar, that's because Beyoncé did it first. When people were planning to "boycott" her after her 2016 Super Bowl performance of "Formation," she trolled haters by selling "Boycott Beyoncé" shirts on tour.

https://www.teenvogue.com/story/dolce-gabbana-thin-and-gorgeous-shoes https://fashionmagazine.com/fashion/stefano-gabbana-offensive-timeline/ April 2017 D&G released a sneaker intended to appeal to the millennial generation that featured imitation Sharpie doodles, like the ones teens covered their sneakers with in high school. However, upon closer inspection, the phrase “I’m Thin & Gorgeous” written in blue ink, appears on the shoe. The words stirred up serious controversy. In an interview with Yahoo Style, Claire Mysko, CEO of the National Eating Disorders Association, said “Though there may be an element of cheeky humour at play in the design of these sneakers, equating thinness and beauty with success and status is a message that hurts everyone.” In response to the backlash, Stefano Gabbana fired back on Instagram, "When idiocy distorts reality!!! incredibile!!!! Next time we'll write LOVE TO BE FAT AND FULL OF CHOLESTEROL." He went on to tag several outle...

https://www.vogue.co.uk/article/dolce-and-gabbana-clarifies-moorish-jewellery-inspiration September 2012 At their Spring 2013 show in Milan, white models wore dangling earrings and dresses depicting images of stylised Black faces. The particular style of the faces, called ‘Blackamoor’, leans heavily on racist stereotypes and is usually associated with depictions of slavery.  The show jewellery is reminiscent of ornate ceramics that often appear in Sicilian homes, restaurants and hotels. The head is inspired by traditional Moorish people, a term used to describe the Medieval Muslim inhabitants of Sicily - a place that consistently inspires Dolce & Gabbana designs and the native country of Domenico Dolce. Traditionally, the heads are then covered with an Italian tin glaze that gives a shiny finish and painted in vibrant colours to symbolise stories and legends from Sicilian towns. 

https://fashionmagazine.com/fashion/stefano-gabbana-offensive-timeline/ https://www.eonline.com/uk/news/636553/people-are-really-pissed-about-dolce-gabbana-s-gang-bang-ad-get-the-scoop In 2007, the brand released an ad depicting a woman being pinned-down by oily, half-naked men. Critics suggested the ads hinted at nonconsensual sex, potentially glamorising the act of gang rape. After the backlash, the images were banned from Italian and Spanish publications. Kelly Cutrone, a well-known fashion publicist behind People's Revolution, slammed the pair on Twitter for an ad that she believes simulates a "gang bang."