Dolce & Gabbana: Brand identity

https://issuu.com/leahbrooks98/docs/trend_report_leah_brooks_

Dolce & Gabbana is a modern luxurious brand that expresses with femininity and pure elegance, including heavy embellishment to create bold and defying charm amongst the brand. By combining their last names together it creates a meaningful brand. The strong identity of this brand has flourished since it was established, making each collection more extraordinary each season.

 Dolce & Gabbana are constantly making their brand identity stronger by ensuring that each collection is as unique as the last one. 

 The brand identity is reflected through their logo and branding as it creates a sense of sophistication and glamour through the use of gold, white and black. D&G are communicating their products to be fun and loud to wear with bold embellishments, potentially created for people who are outgoing. The brand is distinct through the use of Italian fabrics and by incorporating the Italian heritage into their products. They use embellishments and prints to achieve this. 

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 Dolce & Gabbana position very high in the fashion market, sold in luxury department stores like Harrods and Selfridges, also in fashion magazines such as Vogue, Dolce & Gabbana are positioned towards the front of the magazine as the more expensive brands are placed at the beginning, being seen as the most important.

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