Dolce & Gabbana: Sales promotion

https://issuu.com/leahbrooks98/docs/trend_report_leah_brooks_

Dolce & Gabbana products are sold in small boutiques in various luxury department stores such as Harrods and Selfridges. Their products are also sold in pop up shops one being JCP pop-up shop in New York which opens annually. This store is where discounted D&G is sold. The pop-up shops are a charity fundraiser in which D&G is sold at a far lower price than D&G's boutiques. All the proceeds from the sales go to supporting JCP's educational programme. An online store called Yoox.com also sells Dolce & Gabbana's product at a lower price than in store.


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