Brand Map



Here is my brand map for Dolce & Gabbana showing low quality and high quality and affordable and luxury.

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Dolce & Gabbana: The Superking

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https://www.forbes.com/sites/josephdeacetis/2018/08/16/dolce-and-gabbana-develops-super-king-sneaker-designed-for-the-new-generation/#3ac24dfa4af9 Sneakers have long evinced an air of superiority over shoes with respect to American youth. The youth favoured sneakers over the more conservative shoe. The rivalry between shoes and sneakers had given rise to sneaker supremacy. Despite the overwhelming controversy on where and where not one could wear sneakers, the item has continued to dominate menswear throughout the 21st Century. And as a result of the interest generated, it is hands down the undisputed leader of the footwear category on a global scale. As technology, millennials and a more intense global market all continue to grow at rapid proportions, Dolce & Gabbana took the wise decision and secured their strength of character while adjusting accordingly to a volatile market and consumer. These sneakers will be a new millennial must-have with their logo heels, strong colou...
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Dolce & Gabbana: Fall 2015 ready to wear collection

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https://www.vogue.com/fashion-shows/spring-2019-ready-to-wear/dolce-gabbana https://www.glamour.com/story/dolce-gabbana-mother-fashion-show-2015 If their men's collection was a celebration of family, it made perfect sense that Dolce & Gabbana's women's show would focus on Mamma, the fulcrum of the family. There were 11 mums on stage with their children. The positive message of the show—and the collection—was that everything we are is an extension of where we came from.  An expectant model took the runway in a flawlessly cut dress that highlighted her baby bump.  Childish doodles were translated into the brightest print imaginable and splashed everywhere. Grown-up designs were shrunken down to mini-me proportions. 
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Dolce & Gabbana primary research: social media

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Social Media  From Wednesday 2nd, January until Wednesday 9th, January 2019 Wednesday, 2nd  To start with I want to keep track of D&G's followers and if they change within the week. Wednesday the 2nd there at 19.1 million followers. It has just been Christmas and New year so taking that into consideration they have been posting 1-2 posts a day. Within the week they have been promoting DGwomen and a collection fitting for the festive period.  The last post, posted 21 hours ago, has 41,521 likes and 450 comments, in what a lot of them were negative.  As well as keeping track of D&G's social media I will also be keeping track of one of there biggest competitors Gucci.  Gucci has 31 million followers, 11.9 million more than D&G, the brand are posting 2-3 posts a day, the last being 41 minutes ago already with 23,346 likes and 101 comments, with no negativity on the product.  Scrolling through Gucci's Instagram, they...
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