Counterfiets

https://www.businessoffashion.com/articles/global-currents/a-turning-point-for-chinas-stance-on-counterfeit-luxury-goods
In China, government leadership is essential to the rise and fall of any and every industry. When it comes to luxury goods, this leadership has fallen short of expectations, allowing a massive trade in counterfeits to grow.

According to US Chamber of Commerce estimates, Greater China is the source of 86 percent of the world’s counterfeit goods, a portion valued at a staggering $397 billion.
A statement released last year by the company appealed to the government to step up its approach: “Counterfeiting is damaging, not only to consumers and legitimate merchants, but also to innovation and the long-term economic development of our nation, hindering China’s growth as a responsible economic power” 
Prompted perhaps by these attacks on its record as well as the prospect of driving more tax revenue by encouraging legitimate luxury spending in China, the government finally seems to have made its anti-counterfeiting drive a focus of more attention and energy.


"Luxury product profit is quite big, but it’s not just about protecting the brands, it’s also about protecting the consumers, they both need a standard."



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