Dolce & Gabbana: PESTEL analysis

https://edition.cnn.com/2015/03/18/world/dolce-gabbana-ivf/index.html
https://www.wmagazine.com/story/melania-trump-dolce-and-gabbana-stefano-gabbana-


 Political:

 It is clear to see through my research that D&G are politically incorrect. They have been known to be racist, support Melania Trump and cause controversy in same sex marriage.  Also they have both been to prison for tax evasion. 
Dolce & Gabbana do have a code of ethics on their website in which one part states how their employees and co-workers are protected:

 "For Dolce&Gabbana, any form of discrimination and harassment must be prohibited, paying constant attention to creating and maintaining a safe, healthy and adequate working environment, in which all Employees and Co-workers are protected. These are the essential conditions which ensure "Respect for the People" participating in the pursuit of the corporate mission."

 - Tax evasion
- Shanghai show
- Advertisement

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 Economic: 

 unemployment
interest rates 
inflation

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 Social: 

 Diffrent demographics
lifestyles 
ethics 
sustainability
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https://www.digitaltrends.com/news/dolce-and-gabbana-drone-fly-catwalk/
https://www.elle.com/fashion/a30729/dolce-and-gabbana-spring-2016-runway-selfies/
https://fashionunited.uk/news/fashion/burberry-previews-ss16-collection-on-snapchat/2015092117737
https://www.mobilemarketer.com/ex/mobilemarketer/cms/news/commerce/3809.html
Technological:

 Dolce & Gabbana have taken to the 21st century technology. When it comes to the runway D&G like to experiment with making themselves stand out. They have used drones to carry a collection of handbags down the runway and also made models take selfies as they're modelling. 
Even though Dolce & Gabbana are pushing themselves forward on the runway so are other designer brands like Burberry which has live streamed runways on apps such as snapchat and periscope. 

 Developments
Discoveries 
Speed of technology transfer the brand offers

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https://www.rankabrand.org/sustainable-luxury-brands/Dolce+&+Gabbana

 Environment: 

 E label

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https://www.reuters.com/article/us-dolce-gabbana-sentence/italian-court-gives-dolce-and-gabbana-suspended-18-month-jail-term-in-tax-case-idUSBREA3T0KW20140430
https://www.thedrum.com/news/2018/12/05/dolce-gabbanas-branding-all-time-low-china-after-racist-ad-scandal

 Legal:

 Tax evasion

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