Mood board: proposed consumer demographic


Proposed consumer demographic

This mood board shows the proposed consumer demographic, someone who is younger, Dolce & Gabbana already target millennials but only the wealthy so they could move to target consumers but ones living in the middle class. For example consumers who are still in education, university, who are living in a studio flat but still enjoy a luxury item when they can afford. They have part time jobs and save to afford the luxury brands they want. The consumer would still live in a built up area but not as luxury life as the current consumer. They are into social media, especially Instagram and keeping up to date with the latest trends.


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