Product Selection

https://www.dolcegabbana.com/
Dolce & Gabbana sells womenswear, menswear, children’s, beauty, watches and jewellery, eyewear, perfume, make up and kitchen appliances.

 Dolce & Gabbana womenswear:
The womenswear is full of detail with prints and double prints and a mixture of colours textures and styles. Dolce & Gabbana are well known for the Italian heritage background and throughout the garments their is a style of Italian patterns. The website shows a range of womenswear with both consumers considered with bold outgoing looks to elegant and sophisticated. 

 Dress - £775 - £7,250
Coats & Outwear - £725 - £7,900
Jackets - £795-  £3,750
Knitwear - £575 - £2,850
Shirts & Tops - £1,200 - £1,250
T-Shirts & Sweatshirts - £115 - £1,200
Skirts - £425 - £2,800
Trousers & Leggings - £675 - £1,850
Denim - £385 - £975
Underwear & Socks - £95 - £845
Beachwear - £145 - £475
Mini Me - £85 - £5,200
Bags - £365 - £5,750
Shoes - £215 - £1,950

 Range: £85 - £7,900

 Dolce & Gabbana menswear:
Through a thorough analysis from research the menswear focuses more on the label on the clothes, texture and colour. Some pattern was included with the designs but research showed not as much as womenswear.

 Suits - £1,750 - £3,300
Coats & Outwear - £1500 - £4,800
Jackets - £675 - £7,300
Blazers - £285 - £2,650
Knitwear - £435 - £1,650
Sweatshirts - £335 - £1,600
Shirts - £265 - £1,650
T-Shirts - £115 - £775
Trousers - £335 - £1,200
Denim - £285 - £1,700
Beachwear - £175 - £365
Underwear & Socks - £27 - £155
Mini Me - £95 - £1,900
Bags - £245 - £1,750
Shoes - £215 - £1,950

 Range: £27 - £7,300

 Dolce & Gabbana children's:
The children's wear has a lot of selection and ranges from 0-12 years old. The pricing is cheaper than menswear and womenswear. 

 New born girl (0-30 months)
View all - £85 - £625

 New born girls (0-30 months)
View all - £55 - £445

 Girls (2-12 years)
View all - £45 -£975

 Boys (2-12 years)
View all - £45 - £645

 Range: £45 - £975

 Watches & Jewellery 
View all - £225 - £27,500

 ----------------------------------------------------------------------------------------------------------------------------------------

 https://www.businessoffashion.com/articles/news-analysis/dolce-gabbanas-local-retail-revolution
https://www.heroine.com/the-editorial/dolce-gabbana-sicilian-influence

  The brand currently has 222 mono-brand stores across 41 countries.

 "If you have the same store in London, exactly like Milan, with the same clothes, it’s like déjà vu for the customer."

 Built around a cinematic fantasy of Sicily, Stefano Gabbana and Domenico Dolce are known for their signature uses of black lace, corseting and lingerie, tailoring and roses.
















Comments

Post a Comment

Popular posts from this blog

Dolce & Gabbana: slave sandals

Image
https://footwearnews.com/2016/fashion/designers/dolce-gabbana-slave-sandals-controversy-pom-pom-leather-lace-up-199251/ The label has listed its spring ’16 collection online for pre-order and among the shoes available is a so-called “Slave” sandal. While the term is, in fact, a description for a particular lace-up shoe silhouette, it is almost entirely obsolete with the now widely-preferred description “gladiator sandals.” While the brand’s e-commerce site refers to the shoe as the “Slave” sandal, other retailers carrying the same style have chosen to omit the term entirely. Moda Operandi has titled the style the “Pom Pom Wrap Around Sandal.” Saks calls it the “Pom-Pom Leather Lace-Up Sandal.” The collection was inspired by their Italian heritage through the eyes of tourists and jet-set locations like Rome, Venice and Capri. Apparel throughout the collection was embellished with sayings such as “Italia is Love.” Fashion fans were shocked by the choice of name listed ...
Read more

Dolce & Gabbana: competitors

Image
http://academic.mintel.com/display/754870/?highlight#hit1 Consumer exposure and presence in more accessible markets appears to influence trust in brands, although Vivienne Westwood and Alexander McQueen standout in terms of differentiation, indicating that brands without high usage can still make their mark. These two brands are likely to be particularly associated with being cutting-edge. Gucci has the highest perception of quality and reputation, which helps to encourage more trust than other brands. Of these brands, DKNY has the strongest perception of offering value, the highest perception of accessibility and the lowest perception of exclusivity, which may also result in a lower proportion of standout. Michael Kors stands out as the favourite brand in the list and has one of the highest levels of recommendation and proportion of excellent responses. While it has lower usage than more established brands, usage in the last year suggests that it is increasing its profile. B...
Read more

Dolce & Gabbana SWOT anaylsis

https://www.mbaskool.com/brandguide/lifestyle-and-retail/990-dolce-and-gabbana.html https://www.marketing91.com/swot-analysis-of-dolce-gabbana/ Strengths Strong brand image - The company has a strong brand image of being a luxury brand that is both stylish and sophisticated. The company has products that target the upmarket urban niche segment who are on the outlook for creating a different style statement.  Loyal customers   Innovative and unique products suiting people's taste for change and quality launched frequently  Large portfolio of brands The customer connects - The company connects to customers through a mobile platform called D & G Fashion channel. The company uses their mobile platform to continuously target customers and updates them on the latest products of the company. The app also helps the designer brand keep track of the customers behaviour and this helps the brand to design customised clothing.  Business philosophy - D&G s...
Read more