Dolce & Gabbana: Influencers on the runway

https://www.elle.com/fashion/news/a42120/dolce-gabbana-fall-2017-mens-show-millennials/
https://uk.fashionnetwork.com/news/Dolce-Gabbana-recruits-millennial-influencers-to-make-a-global-splash,781419.html#.XDSV8RP7TVo
To present its fall/winter 2016-17 collection, the Italian luxury brand tapped 49 millennials from around the world who boast millions of Instagram and social media fans, transforming them into fashion models for a night. The stunt produced a show of global import with the power to realign the brand with a more youthful image. 
Last season, they all had front row seats. Now, they’re on the runway! Most of them are not well-known to the general public, but online they have millions of “followers”. 
These hyper-connected millennials have become a prize conquest for luxury brands, what Domenico Dolce and Stefano Gabbana call “The New Princes”.
Having recruited these young stars to walk the runway, the brand’s founders also did not hesitate to concoct their own version of a glamorous youth street-style look, embellishing the collection with childlike accessories, no doubt a subtle nod to the tender age of their models. One look was topped of with a gold crown hat while other models wore cute stuffed animals, cheetahs and teddy bears, but which were really jackets and bags. 

 To avoid any confusion, the names and photos of the online celebrities were displayed on a large screen as they walked the runway, interspersed with the appearance of a few anonymous professional models. 


Dolce & Gabbana isn't quitting its courtship of millennial influencers anytime soon. On Saturday, A-list offspring, social media celebs and the 20-something It crowd flocked to Milan to fill the front row and storm the catwalk at the Italian fashion house's Fall 2017 men's show.

 Opening the show was Internet sensation Cameron Dallas, who boasts 17.4 million followers on Instagram, 5.2 million on YouTube, and his own Netflix show titled Chasing Cameron.
Following Dallas, the runway featured Presley Gerber (Cindy Crawford's son), Rafferty Law (Jude Law's son), Brandon Thomas Lee (Pamela Anderson's son), Levi Dylan (Bob Dylan's grandson), along with Dolce & Gabbana darlings Luka Sabbat and Lucky Blue Smith.

 The It-power continued with some of the millennial generation's hottest rising stars, including rapper Tinie Tempah; Chase Hill (model Taylor Hill's brother); Diggy Simmons (son of Run DMC's Rev Run); actor Will Peltz; Vine star Neels Visser; street style photographer Lee Oliveira; blogger Marcel Floruss; digital influencer Pelayo Díaz; London socialite Carlo Sestini; Brit vlogger Jim Chapman; Chinese model Chen Xuedong; Ahmad Daabas of Dubai's AMDmode.com; actor Avan Jogia (also Zoey Deutch's former beau); and YouTube favorites Juanpa Zurita, Marcus Butler and Sergio Carvajal, among others.

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https://www.elle.com/fashion/news/a43345/dolce-gabbana-fall-show-2017-blogger-models/

 In a clear effort to better connect with a younger, socially-driven market, Dolce & Gabbana has cast mega bloggers, celeb kids, and influencers to walk their fall 2017 show.
Aimee Song, Kristina Bazan, Negin Mirsalehi, Marjorie Harvey, and others revealed they'd be apart of the show with the hashtag #dgmillenials on Instagram.

 Cool YUNGS like Luka Sabbat, Sailor Brinkley-Cook, and Chloe and Halle Bailey will also be in attendance.

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