Feedback on Report

Executive summary:

 The draft report does not include any titles so I am assuming the first paragraph is the Executive summary. You have explained the aim of the report but do not provide any detail of the findings and conclusions that you have reached. Within your Executive summary you also need to outline your recommendations.

 Introduction to the Brand:

 Good introduction to the Dolce & Gabbana brand with a brief explanation of the brand history. Explain in more detail the problem you are trying to solve, providing evidence to support the controversy that you have highlighted. The introduction should explain the stating point for your research and a summary of the contents. You may want to extract some of the contents from the executive summary to add to your introduction. 

 Marco Economic Analysis:

 Good overview of political and legal factors effecting the brand. Provide evidence to support your findings in relation to racism and tax evasion. When discussing social factors this may relation to social media change in society, not social media. Provide details of the economic factors effecting the brand.

 Brand Market position:

 You have identified some strengths including the design of the products and weaknesses relating to price and availability. Focus more on some of the issues that you have raised earlier in your report. More detail required on the opportunities and threats for the brand. Please explain how your findings are impacting on the brands consumers.

 Competitors:

 Include a brand positioning map to explain in more detail the key competitors to Dolce & Gabbana. You have indicated that Gucci is a main competitor, have you consider any other luxury brands such as Prada or Louis Vuitton. Good analysis of some of the brands including DKNY. Be careful with branding labels as boring (Burberry). Provide evidence to support this. Include mood board to reflect the brands competitors. 

 Consumer Demographic:

 You have indicated the target consumer for Dolce & Gabbana is a wealthy individual aged between 25-35 with an income of approx 100,000. Please provide evidence to support your findings as the average Millenial consumer who falls within this demographic does not have a salary or disposable income to meet these targets. You may wish to divide the consumers into two distinctive categories, or niche micro consumer groups. Again further research is required in terms of the consumer lifestyle and key characteristics. Provide a mood board to reflect the brands target consumer group/groups.

 Referencing:

 You must provide references to support your findings. Please use the Harvard referencing guide to help you with your referencing.

Comments

Post a Comment

Popular posts from this blog

Dolce & Gabbana: competitors

Image
http://academic.mintel.com/display/754870/?highlight#hit1 Consumer exposure and presence in more accessible markets appears to influence trust in brands, although Vivienne Westwood and Alexander McQueen standout in terms of differentiation, indicating that brands without high usage can still make their mark. These two brands are likely to be particularly associated with being cutting-edge. Gucci has the highest perception of quality and reputation, which helps to encourage more trust than other brands. Of these brands, DKNY has the strongest perception of offering value, the highest perception of accessibility and the lowest perception of exclusivity, which may also result in a lower proportion of standout. Michael Kors stands out as the favourite brand in the list and has one of the highest levels of recommendation and proportion of excellent responses. While it has lower usage than more established brands, usage in the last year suggests that it is increasing its profile. B...
Read more

Dolce & Gabbana SWOT anaylsis

https://www.mbaskool.com/brandguide/lifestyle-and-retail/990-dolce-and-gabbana.html https://www.marketing91.com/swot-analysis-of-dolce-gabbana/ Strengths Strong brand image - The company has a strong brand image of being a luxury brand that is both stylish and sophisticated. The company has products that target the upmarket urban niche segment who are on the outlook for creating a different style statement.  Loyal customers   Innovative and unique products suiting people's taste for change and quality launched frequently  Large portfolio of brands The customer connects - The company connects to customers through a mobile platform called D & G Fashion channel. The company uses their mobile platform to continuously target customers and updates them on the latest products of the company. The app also helps the designer brand keep track of the customers behaviour and this helps the brand to design customised clothing.  Business philosophy - D&G s...
Read more

Dolce & Gabbana: slave sandals

Image
https://footwearnews.com/2016/fashion/designers/dolce-gabbana-slave-sandals-controversy-pom-pom-leather-lace-up-199251/ The label has listed its spring ’16 collection online for pre-order and among the shoes available is a so-called “Slave” sandal. While the term is, in fact, a description for a particular lace-up shoe silhouette, it is almost entirely obsolete with the now widely-preferred description “gladiator sandals.” While the brand’s e-commerce site refers to the shoe as the “Slave” sandal, other retailers carrying the same style have chosen to omit the term entirely. Moda Operandi has titled the style the “Pom Pom Wrap Around Sandal.” Saks calls it the “Pom-Pom Leather Lace-Up Sandal.” The collection was inspired by their Italian heritage through the eyes of tourists and jet-set locations like Rome, Venice and Capri. Apparel throughout the collection was embellished with sayings such as “Italia is Love.” Fashion fans were shocked by the choice of name listed ...
Read more