Fashion Management & Marketing one

http://academic.mintel.com/display/754870/?highlight#hit1 Consumer exposure and presence in more accessible markets appears to influence trust in brands, although Vivienne Westwood and Alexander McQueen standout in terms of differentiation, indicating that brands without high usage can still make their mark. These two brands are likely to be particularly associated with being cutting-edge. Gucci has the highest perception of quality and reputation, which helps to encourage more trust than other brands. Of these brands, DKNY has the strongest perception of offering value, the highest perception of accessibility and the lowest perception of exclusivity, which may also result in a lower proportion of standout. Michael Kors stands out as the favourite brand in the list and has one of the highest levels of recommendation and proportion of excellent responses. While it has lower usage than more established brands, usage in the last year suggests that it is increasing its profile. B...

https://www.iflg.net/dolce-gabbana-celebrate-mothers-but-only-the-right-kind/ https://www.vogue.co.uk/article/domenico-dolce-stefano-gabbana-apologise-for-ivf-comments https://cruxnow.com/global-church/2017/04/08/dolce-gabbana-arent-backing-pro-family-stand/ https://slate.com/human-interest/2015/03/dolce-gabbana-anti-gay-statements-money-cant-protect-them-from-homophobia.html https://www.newstatesman.com/2016/02/problem-dolce-gabbana-s-new-sorry-we-were-homophobic-collection https://www.hellomagazine.com/fashion/news/2018010358533/chrissy-teigen-boycotts-fashion-brand-over-controversial-ivf-comments/ " The only family is the traditional one... No chemical offsprings and rented uterus: Life has a natural flow, there are things that should not be changed" "You are born to a mother and father, or at least thats how it should be. I call children of chemistry, synthetic children. Uteri rent, semen chosen from a catalog." "Family is not a passing fad, we did...

The basics of report writing Structure  Logical Example Title page Contents page Introduction Abstract/executive summary - about the company  Mid section of the report - deals with the key issues under discussion (2000 approx words) Conclusion Recommendations from your report research and findings Bibliography - APA references Appendices Recommendations Why does your chosen brand have issues? What if anything are they doing, need to do, to redress this? Where is the brand situated, where do you feel, based on solidly research doe the brand need to be? Appendices Can be used to relate any information that connects to your essay content, but would not be put in the actual essay itself An example - A sample survey you have constructed, or a full quote which attaches to a segment of a quite used in your main essay, to give the content further context Basic guide to academic writing Make sure the font is easily readable, A...

Lecture notes Last week: Brands are out of touch with consumer needs brands not in touch with current generational perspectives slow adoption of sustainable issues old school attitude towards luxury for high end brands, Dolce & Gabbana, struggling to connect with the new generation. 20/12/18  How do consumers consume and connect with brands? Advertising strategies Understanding the demographics understanding emerging demographics Keeping and increasing footfall Understanding changing and emerging trends in consumption Much has to do with visual communication The forums that demographics now link with What draws a consumer in and why What are the connectors? Connection to visual information, for example short films/teaser campaigns More abstract methods of advertising  Celebrities Guerrilla Youtube campaigns Subliminal advertising Guerrilla advertising Advertising a brand using f...

https://www.harpersbazaar.com/fashion/designers/a25252684/dolce-and-gabbana-shanghai-show-canceled-china-instagram/ https://fashionunited.uk/news/fashion/dolce-gabbana-a-history-of-pr-disasters/2018112240119 Dolce & Gabbana's Shanghai show has been cancelled following a series of controversial posts being made from Stefano Gabbana's Instagram account.  Stefano Gabbana claims that his Instagram was hacked, and that he wasn't responsible for the offensive content.  Dolce & Gabbana's official account posted an apology explaining that both accounts had been hacked. High profile guests and celebrities began pulling out of the show once the offensive Instagram posts were widely circulated. Dolce & Gabbana quickly cancelled its Shanghai show on the day of the event following claims that Stefano Gabbana has posted offensive Instagram's regarding China. The controversial posts appeared on Stefano Gabbana's account following backlash to as series ...

https://www.mbaskool.com/brandguide/lifestyle-and-retail/990-dolce-and-gabbana.html https://www.marketing91.com/swot-analysis-of-dolce-gabbana/ Strengths Strong brand image - The company has a strong brand image of being a luxury brand that is both stylish and sophisticated. The company has products that target the upmarket urban niche segment who are on the outlook for creating a different style statement.  Loyal customers   Innovative and unique products suiting people's taste for change and quality launched frequently  Large portfolio of brands The customer connects - The company connects to customers through a mobile platform called D & G Fashion channel. The company uses their mobile platform to continuously target customers and updates them on the latest products of the company. The app also helps the designer brand keep track of the customers behaviour and this helps the brand to design customised clothing.  Business philosophy - D&G s...

Ethics in fashion: This can be a far-reaching issue and cover a variety of contexts:   Who made it -        Where it came from -        Exploitative labour -        Environmental damage -        Chemicals -        Waste -        Animal cruelty -        Impacts on people Circular Economy: A circular economy is an alternative to a traditional linear economy (make, use. dispose) in which we keep resources in use for as long as possible, extract the maximum value from them whilst in use, then recover and regenerate products and materials at the end of each service life. (Wrap, 2018) Sustainability: Closed loop system – taking a product and making sure it goes through a full life cycle E.g. H&M and Levis Fashion brands slo...